Location of open position: Account Services - Raleigh, NC - Full Time Position Summary:The AD functions as the principal agency representative to middle/senior levels of client management. He/She is responsible for the overall development, servicing, and profitability of assigned accounts. He/She internally provides strategic leadership to the account and creative teams for the client. The AD is responsible for ongoing client satisfaction and developing additional business opportunities through building and maintaining strong client relationships. He/She provides overall direction for the account team and drives business within the team to meet or exceed the forecasted client business. The AD provides direct-line management to all personnel within a designated client service team. Experience:
| Education:Bachelor’s degree (minimum), preferably in the health sciences, marketing, or communications field; advanced degree a plus (MBA or master’s in science) |
Knowlede, Skills and Abilities:
- In-depth knowledge of pharmaceutical and agency industry
- Thorough understanding of communications planning and branding
- Understanding of the science behind the disease and brand in order to contribute at more meaningful level
- Comprehensive understanding of client strategic business plans
- A deep understanding of all digital channels and an understanding of how they work in conjunction with offline channels
- Ability to translate trends, technologies, and metrics into conversational English
- Extensive experience working with creative or technical development of digital marketing solutions, technology, and emerging media in an agency environment
- Superior oral and written communications skills
- Strong analytical and problem-solving skills
- Ability to establish meaningful, long-term relationships with clients
- Ability to guide and direct others and to develop and execute marketing/communications strategies
- Ability to monitor competitor and industry developments
- Proficient in Microsoft Word, Excel, PowerPoint, Outlook, and Internet research
- Excellent presentation, organizational, and interpersonal skills
- Ability to motivate others and provide clear direction
- Good financial awareness and an ability to manage profitable accounts and increase business within existing accounts
- Ability to manage project allocation efficiently within the team
- Ability to deal with personnel issues with tact, discretion, and authority
Position Responsibilities:
Demonstrates behavior expected of a professional member of the organization, including but not limited to:
Client management
Project management
Creative and strategic output
New business/agency management
Personnel management
Participates in professional growth and development:
- Ensures that the resources of the agency, department by department, are deployed with continued maximum effectiveness in line with the client’s best interest
- Identifies communications strategies to achieve client goals and objectives
- Contributes to the development of strategic communications plans
- Guides, advises, assists, and stimulates AS in developing and presenting new proposals to clients
- Determines manpower needs of account group for client
- Oversees budgeting process
- Collaborates with Partner to prepare annual client fee budget and to ensure budgets are updated as necessary
- Initiates and attends all meetings in which important strategies and plans are discussed
- Responsible for income and profitability of account
- Controls costs, such as account-handling expenses, write-offs, and other concessions, in account services
- Identifies opportunities with clients to expand agency business within and across departments
Project management
- Identifies areas of potential weakness within the agency and works with team directors to find solutions
- Ensures team is following agency and client processes
- Works with other team directors to ensure a consistent approach across all teams
Creative and strategic output
- Reviews and approves client/brand backgrounder for new clients prior to project kickoff meeting
- Reviews and approves briefing document
- Ultimately responsible for ensuring that creative and strategic output is on strategy, on message, and clearly exceeds the client’s expectations
New business/agency management
- As time permits, actively identifies and follows up with new business leads
- Provides AS/SAE with direction
- Develops proposals
- Approves pre- and post-mailings
- Ensures internal relationships among account group and other agency departments are productive and problem free
- Provides Partner with recommendations to improve the agency or better customize services to meet client’s needs
- Anticipates and meets client’s needs
Personnel management
- Recruits and hires AE/SAE/AS
- Trains and supervises AE/SAE/AS
- Identifies and provides developmental opportunities for AE/SAE/AS
- Conducts AE/SAE/AS annual and midterm performance reviews
- Understands the expertise of internal team members and uses those resources responsibly to ensure high-quality output and time efficiency
- Manages, develops, and trains account team members and is instrumental in maintaining staffing efficiencies
Participates in professional growth and development:
- Attends Company sponsored in-services and/or continuing education.
- Participates in professional development activities and maintains professional affiliations as necessary.